Hastings Direct has invested significantly in their quote & buy experience, scoring high across all DigitalBar test categories. Other car insurer brands are doing good things too, but Hastings leads the pack, on a par with the UK aggregators.
Here's our round-up of what good looks like, Hastings style.
1. Modern, easy-on-the-eye design scheme
Refined, cohesive branding, good balance between information density and negative space.
2. Good task orientation and effortless interactivity
Consistent conventions, clear titles, pacey, simple presentation of options, chunky buttons, slick use of data to reduce effort.
3. Progressive use of technology with licence scanning
Hastings was the only insurer in our spot-check review to do this.
4. Time-saving features
Users can quickly confirm assumptions (informed by 3rd party data) rather than answer more questions.
5. Plain speaking
Natural, simple language, helpful touches and nudges
6. Clear side-by-side presentation of product options
Distinctly labelled, easy at-a-glance comparison of features.
7. Highly available support
Chat, phone, FAQs available throughout the quote & buy journey.
In-depth reports and related services
For bespoke, in-depth usability reports, don't hesitate to get in touch with the DigitalBar team or contact Pancentric Digital directly. Preferential rates are available for Corporate and Enterprise DigitalBar subscribers. Assessments can be undertaken for any lifecycle journey as well as prototype journeys. Design, prototyping and user testing services are also available from Pancentric.
